Too bad you can’t find the ‘cease and desist’ letter. They had plenty of chances to get it right on their own people.
In the 1960s the company successfully marketed vacuums in the United Kingdom with the slogan “Nothing sucks like an Electrolux”. This slogan bombed in the US
Electrolux was very big in Scandinavia. As for the Electrolux Sucks campaign, I have an even better story. A hemorrhoidal cream company in Scandinavia asked Johnny Cash if they could use “Ring of Fire” in an ad campaign. He declined.
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